How AI is Changing Social Media AdvertisingBrands need to stay on top of new trends to keep their audience engaged and informed. Fortunately, AI can sift through data at lightning speed to quickly identify emerging trends and sentiment.
How to Use Performance Marketing Software for Affiliate MarketingPerformance marketing involves ongoing partnerships that earn brands and influencers revenue-generating commissions or negotiated amounts for completed actions. To manage such partnerships effectively, businesses need a platform that calculates required payouts and enables timely, int
How Performance Marketing Software Improves ROIAccurate marketing attribution and data-driven decision-making are key factors for maximizing ROI. By integrating brand and performance marketing, balancing short and long term goals, measuring holistically, keeping messaging consistent, and optimizing relentlessly, businesses can make their marketing
How to Track Conversions Effectively With Performance Marketing SoftwareA conversion can be anything from a newsletter sign-up to a purchase. It could also be a downloaded eBook or a contact form submission.With conversion tracking software, marketing agencies can accurately measure and report on performance to their clients. This allows for strate
How AI is Changing Social Media AdvertisingBrands need to stay on top of new trends to keep their audience engaged and informed. Fortunately, AI can sift through data at lightning speed to quickly identify emerging trends and sentiment.